http://designmuseum.org/design/zaha-hadid
 Hadid was picked as part of the seminal Deconstructivist Architecture 
exhibition at the Museum of Modern Art, New York, the first definitive 
survey of the new generation. Critics loved it, but most MoMA visitors 
found the new shapes, particularly Hadid’s, baffling. She presented her 
ideas in impressionistic, abstract paintings, designed to get across the
 feel of her spaces. Hadid explained that conventional architectural 
drawings could never convey the “feel” of her radical, fluid spaces, but
 paintings could. It took time, though, for people to understand them.
 The Rosenthal Center for Contemporary Art in Cincinnati, Ohio was a 
chance to try out her ideas on a large scale and to conceive a stunning 
new take on curating and museum experience, imagined as “a kit of 
parts”, she says, which curators can customise for each show. The 
galleries are housed in horizontal oblong tubes floating above ground 
level, between which ribbon-like ramps zig and zag skywards. “It’s like 
an extension of the city, the urban landscape.” Literally so. It is 
designed like “an urban carpet”, one end of which lies across the 
sidewalk at the busiest intersection in Cincinnati to yank in 
unsuspecting passers-by. Inside, the carpet rolls through the entrance, 
up the back wall, marked with light bands directing you like airport 
landing strips to the walkways, up which you can clamber like a child on
 a climbing frame, bouncing from artwork to artwork, shoved about by an 
architect who piles space high into a tower of tightly controlled 
vignettes, throwing your eye from the most intimate of spaces, to 
trompes l’oeils  and out of the building through carefully positioned 
windows. “It’s about promenading,” says Hadid, “being able to pause, to 
look out, look above, look sideways.” Her impressionistic new space was 
realised. The New York Times described it, without overstatement, as 
“the most important new building in America since the Cold War.”
 
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